Close Menu
Eden Prairie Local News
    Facebook X (Twitter) Instagram
    Wednesday, May 21
    • About
      • About EPLN
      • Team
      • EPLN in the News
      • Policies
    • Contact
    Facebook X (Twitter) Instagram Threads LinkedIn
    Subscribe
    Eden Prairie Local News
    • Home
    • Schools
    • Business
    • Sports
    • Public Safety
    • City
    • Calendar
    • Subscribe
    • Donate
    • More
      • Construction
      • Outdoors
      • Politics
      • Health
      • Spirituality
      • Community Service
      • Legacy
      • Obituaries
      • Arts
      • Family
      • Holidays
      • Letter to Editor
      • Listen
      • Jobs
    Eden Prairie Local News
    Home»Business»Starkey’s latest hearing technology system, Genesis AI, set to redefine the future of hearing aids
    Business

    Starkey’s latest hearing technology system, Genesis AI, set to redefine the future of hearing aids

    Stuart SudakBy Stuart SudakMarch 17, 2023Updated:March 18, 20233 Mins Read
    Starkey CEO Brandon Sawalich unveiled the company’s latest hearing technology, Genesis AI, at its Eden Prairie headquarters last month. Photo courtesy of Starkey

    Starkey CEO Brandon Sawalich is not only the head of the company that makes hearing aids for millions of people every year, but he also participated in testing its latest product.

    Last month, Eden Prairie-based Starkey unveiled Genesis AI, its newest hearing technology system. Starkey describes it as a completely redesigned hearing technology that features a new processor, sound, industrial design, fitting software, and patient experience, marking a breakthrough in the hearing industry’s efforts to redefine the future of hearing health.

    Photo courtesy of Starkey

    After wearing Genesis AI for six months, Sawalich gives the product an enthusiastic endorsement, stating that it delivers high-quality sound and is effortless to wear. He said Starkey fitted “many residents here in Eden Prairie” with the new product during testing, and consistently achieved positive sound quality results.

    Genesis AI, which Sawalich says is currently in a controlled rollout, will be available to the public by the end of the month.

    Advertisement
    Ad for Washburn McReavy

    “The first word that came to my mind was transparent because I really had to make sure that it was on,” Sawalich said in an interview. “And it had a lot to do with the fit and then the sound quality. We have the most dynamic range in our industry with this new chip that you don’t hear the circuit noise, you don’t hear the things that traditional hearing aids may cause to a patient.”

    According to Sawalich, Genesis AI is the result of a five-year journey to redefine the future of hearing health, and it’s Starkey’s flagship product. “And I can say confidently it’s the flagship product within our industry,” he added.

    Sawalich believes that the product’s new chip and processing power are just the beginning of what the company can accomplish.

    “We have a roadmap of what’s next, and now we build on the back of great,” he said. “For us, in our job and our business, Job No. 1 is hearing and noise. People want to hear better. That’s where we start, and we’ve been able to adjust and partner with other companies on the technology, the design, and the components that make this product.”

    Sawalich said Genesis AI aims to reduce the stigma associated with wearing a hearing aid by being comfortable to wear and visually pleasing, meaning they are not visible when worn.

    “I understand the stigma [of hearing aids],” he said. “I’m 47 years old, CEO of Starkey who makes all these products and helps millions of people a year. Even I’m aware that I’m wearing a hearing aid or something that I need, but for this one, I haven’t had that issue at all. I love it. It feels light, and I don’t even feel like I’m wearing anything.”

    Comments
    We offer several ways for our readers to provide feedback. Your comments are welcome on our social media posts (Facebook, X, Instagram, Threads, and LinkedIn). We also encourage Letters to the Editor; submission guidelines can be found on our Contact Us page. If you believe this story has an error or you would like to get in touch with the author, please connect with us.

    Be Informed
    Sign up for the FREE email newsletter from EPLN
    Subscribe
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleEagles’ run comes to an end in state semifinals
    Next Article Walz signs universal free school meals into law

    More to READ

    2 Mins Read

    Elucent Medical receives FDA Breakthrough Device Designation for surgical tracking system

    May 18, 2025
    5 Mins Read

    Eden Prairie woman creates joy, one sweet bite at a time

    May 14, 2025
    5 Mins Read

    Live from Eden Prairie: It’s your turn to play the game

    May 10, 2025
    Subscribe to get EPLN in your inbox for FREE!
    Recent Articles

    Giant beaver is one signature away from becoming Minnesota’s state fossil

    May 21, 2025

    Eden Prairie High School program gives seniors a head start on careers

    May 21, 2025

    Shakopee man charged in Eden Prairie sexual assault of 15-year-old girl

    May 21, 2025

    EPHS synchronized swim team advances to state meet

    May 20, 2025

    Minnesota legislative session ends, still with a long to-do list

    May 20, 2025
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    INN Network Member Guidestar Seal
    Eden Prairie Local News is a 501(c)(3) nonprofit organization EIN 85-4248265 | Copyright © 2020-2025
    • About
    • Policies
    • Jobs
    • Contact
    • Advertising
    • Subscribe
    • Donate

    Type above and press Enter to search. Press Esc to cancel.