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    Eden Prairie Local News
    Home»Business»Seeds of success
    Business

    Seeds of success

    Eden Prairie native is building a seed-based snack empire
    Mollee FranciscoBy Mollee FranciscoOctober 5, 2022Updated:October 15, 20225 Mins Read
    Blake Sorensen turned his nut allergy into a burgeoning snack business. Photo courtesy of Blake's Seed Based

    Blake Sorensen didn’t start a business to make money. He started a business to solve a problem. Four years later, that business — Blake’s Seed Based — is taking off and making life easier, and tastier, in the process.

    Blake Sorensen played football at Eden Prairie High School and the University of Wisconsin-Madison. Photo courtesy of Blake Sorensen

    Sorensen, now 34, was just two years old when his parents discovered he had a nut allergy.

    “I’ve grown up my entire life avoiding certain snacks,” he said.

    So when the 2007 Eden Prairie High School grad was tasked with solving one of his own problems while working toward his MBA at Indiana University’s Kelley School of Business, he looked to that old nut allergy nemesis for inspiration.

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    “I was frustrated with the snacks on the market,” he said.

    But rather than just create a PowerPoint with a business proposal for nut-free snacks and call it good, Sorensen took the project to his kitchen and got to work creating a tasty snack he could safely eat. He bought a food processor and hit the grocery store to stock up on healthy ingredients free of the top food allergens (including dairy, nuts and soybeans).

    Building a business

    Blake’s Seed Based crispy treats roll along the production line. Photo courtesy of Blake’s Seed Based

    Through some trial and error, Sorensen eventually came up with what would become the first generation of snack bars for Blake’s Seed Based – a trio of flavored bars containing seeds, bits of fruit and pieces of chocolate.

    “I would bring them into class in a Tupperware and have (my classmates) vote on flavors,” said Sorensen. The bars were a hit.

    His professors and his classmates encouraged him to keep going. “They were very supportive,” he said. “I owe a lot to them.”

    Sorensen forged ahead, securing a nut-free facility that could make his snack bars and launching a Kickstarter campaign. He aimed to raise $20,000 for the first production run, but the response was greater than he could have ever imagined. Sorensen met his fundraising goal on the first day.

    “I realized, OK, there’s actual demand here,” said Sorensen.

    Retooling and rebranding

    Blake’s Nut-Free (as it was originally named) was born in December 2017. The first production run resulted in three snack bar flavors. Sorensen said after the first few months, they took time to evaluate the product. “It was a great product, but it got hard after 4-5 months,” he recalled.

    So, Sorensen retooled the recipes and rebranded the company to Blake’s Seed Based. He said the name better reflected the company’s intentions to provide a snack that appealed to the health and wellness market as well as those looking for an allergen-free option.

    Blake’s Seed Based offers a trio of snack bars — blueberry lemon, s’mores and raspberry. The snack bars are vegan and allergy-friendly. Photo courtesy of Blake’s Seed Based

    “I didn’t want to create a brand just for people with food allergies,” explained Sorensen.

    Blake’s Seed Based officially went on the market in September 2018, available for purchase on its own website and on Amazon.

    Sorensen also took to the streets to hunt down buyers. “I was knocking on doors,” he said. “The goal was to get it in as many places as possible.”

    The hard work paid off. Currently, Blake’s Seed Based snacks are in 2,000 retail spaces, including locally at Festival Foods locations. “The plan is to double that next year,” said Sorensen.

    Sorensen said Blake’s Seed Based products can also be found in both collegiate and professional locker rooms across the country. And he is working to strike a deal with airlines to get Blake’s Seed Based offered on flights.

    Blake Sorensen is on a mission to create an entire line of healthy, tasty, allergy-friendly snacks. Photo courtesy of Blake’s Seed Based

    New products

    Meanwhile, the Chicago-based company continues to create new snacks for the market. “We want to solve every need,” said Sorensen.

    In addition to snack bars, Blake’s Seed Based has rolled out a line of crispy treats and a series of flavored sunflower seeds. And in December, they are launching a chewy bar, said Sorensen.

    Blake’s Seed Based Birthday Cake crispy treat is the company’s bestseller. Photo courtesy of Blake’s Seed Based

    Sorensen’s personal favorite, and the company’s bestseller, is the birthday cake crispy treat. He is also a big fan of the blueberry lemon snack bar — one of their first offerings — and the honey-roasted sunflower seeds.

    Four years after hitting the market, Blake’s Seed Based continues to grow and expand. Sorensen may not have planned to go into the snack business, but he couldn’t be prouder of what that class assignment has become. “We started with the right intention,” he said. “We weren’t doing this to make money. We just wanted to solve a problem.”

    Honey-roasted sunflower seeds from Blake’s Seed Based. Photo courtesy of Blake’s Seed Based

    Solving a problem is one thing, but starting a business is a whole other beast. “We were really naïve, which was a good thing,” he said.

    Sorensen said he has learned so much every step of the way. And now, others are learning from his journey, too. Today, the rise of Blake’s Seed Based is literally a case study in entrepreneurship. According to Sorensen, his alma mater — the Indiana University Kelley School of Business — has incorporated his company’s evolution into part of the curriculum.

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